Product: 

Insight: 

Since the product has a direct narrative of levelling up the listening experience, it is very important to focus on the aspect of ‘Active Noise Cancellation’ and make it our selling point in the campaign. Also, we need to focus on how the listening experience changes as a person slides into their own world as soon as they slide the ear buds and wear it.

Concept Note:

We will ask Influencers from different domains like dance, sports, lifestyle, travel etc to make a video on how the Freepods help them slide into their own world and cut out the noise from outside the world. The influencers will post a video with the hashtag in collaboration with Oraimo and ask people to suggest ways in which they block the noise of the outside world and slide into their own world.

My Role in this Campaign:

I handled every aspect of this campaign independently, from crafting the launch plan and drafting the concept note to meticulously sourcing the most suitable influencers, skillfully negotiating with them, and ultimately achieving the desired outcomes.

It felt good to execute a campaign end-to-end without any help of a single individual.